How to build an email marketing database of quality customers from home!

How to build and nurture an email marketing database of quality customers from home!

Email Marketing

The following article was written by Digital Marketing Institute’s Co-founder
and Director Ian Dodson was initially published in the Independent.

Building up a healthy email database is essential for keeping your
Prospective customers warmed up and were ready to buy. In fact, one-fifth of
marketers say their business’ primary revenue source is directly linked to
email operations, according to a 2016 State of Marketing Report.’
conducted by Marketing Cloud.

Below, I’ll show you how to build a quality email database and reveal some
tips for effectively segmenting and targeting your list. Read on to
discover how to maximize your open rates and conversions and ensure your
brand’s message stays on your customers’ minds.

The Big Benefits of Email Marketing:

Email marketing was ranked as the best marketing channel in terms of ROI
(Return on Investment) in a recent report conducted by Adestra, 68%
of companies rating it as ‘good’ or ‘excellent.’

Email marketing is a cost-effective and easily accessible marketing
a technique that delivers actual revenue results for business’ regardless of
budget. It’s also a great way to keep customers clued into new deals and
offers, a powerful way to keep prospects engaged, and it’s super easy to
track the results.

I can help you choose an Email Provider:

First, choose an email provider to help you build your lists and create and
track your campaigns. One of the most robust email platforms is available from Astuto Technologies.

Due to its user-friendly functionality and beautifully designed templates.
Other quality email provider options include Campaign Monitor and Exact.
Target, Constant Contact, and Simple Contact.

Build a Quality Customer and prospect List:

There are several ways to build an email marketing database. However,
to make a list of quality customers and prospects, you will need to master
the art of intent – it’s best to capture the details of users who seem
genuinely interested in your brand, product/service, or content.

You can place a call to action on your blog to encourage readers to subscribe to your newsletter. For example, our newsletter readership grew by 30% in one month when we implemented a similar sign-up box on our blog.

Example: Newsletter Subscriber, Call to Action on the Digital Marketing

Build & Nurture Email Marketing Database - Newsletter Subscriber Box

You can also embed an email capture box at your checkout process, add a
the contact form on your product pages and create a banner giving users the
option to sign up for special offers. Whatever method you choose, it is
essential to communicate the value you are providing to customers and
prospects.

Segment and Target Your List Effectively:

Only some of your customers are the same; therefore, they should get

fed different messages. Segmentation is essential to add context to your
DIFFERENT customer types and ensure your customers receive a relevant message at a point that makes sense to their purchase journey.

You can then create tailored and personalized notes that answer your
customers’ specific problems while addressing their wants, needs, and
desires.

The two most effective ways to segment your prospect list are by ‘who they
are’ and ‘what they’ve done.’ The ‘who they are’ refers to demographics
like age, gender, income, and location. The ‘what they’ve done’ refers to

their actions on your website. For example, one prospect could
have downloaded a brochure, while another might have opted for a specific offer. 

Any decent email marketing provider will allow you to segment your list quickly and automate your campaigns to send to your different customer types at your chosen time.

I CAN show you how to craft compelling email marketing messages
that your customers actually want to open and read.

You may also be interested in:

• How to Create Compelling Emails That Make Your Customers Click
• How to Track & Improve Your Email Marketing Campaigns
• How to create the most effective Email Marketing Database

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